Maximizing Event Success: The Essential Guide to Why You Need Lead Retrieval

Lead retrieval is one of the primary goals for any exhibitor during an in-person event. Exhibitors want to maximize their ROI when partnering with your event by getting as many leads as possible for their business. 

As the organizer, you must ensure that your exhibitors meet their ROI goals by providing a packed show floor that is bursting with opportunities and equipping them with the right tools. 

In this blog post, we will learn about the lead retrieval process and how it works, why it is an integral part of every event, and how you can harness its power to maximize exhibitor satisfaction and event success.

What is event lead retrieval?

Event lead retrieval is the process of collecting and managing attendee information during events such as tradeshows and conferences. This process involves using specialized tools or systems to capture data from attendee badges or QR codes. 

The lead retrieval data typically includes essential contact details like name, company, job title, email address, and phone number. Some lead retrieval tools also allow you to qualify leads on the spot based on specific criteria. 

Here's how a lead retrieval system works:

Lead Capture

You can use lead retrieval systems to capture event attendee's information. It usually involves scanning attendee badges or QR codes using a handheld device or mobile app or manually entering attendee information into a digital solution.

Data Collection 

Besides collecting the basic information of your attendees, some lead retrieval tools also allow you to capture additional data points, such as demographic information or survey responses.

Lead Qualification

Once the data is captured by the lead retrieval tool, you can qualify leads on the spot based on predefined criteria. It includes assessing the attendee's interest level, buying intent, or fit with the company's target customer.

Follow-up 

Once you have a lead's data, you can promptly follow up with them by sending personalized emails, making targeted phone calls, or offering exclusive promotions to nurture them and move them through the sales funnel.

Analysis and Reporting 

After the event, you can analyze the data collected through lead retrieval to gain insights into attendee behavior, preferences, and engagement levels. 

This information can improve future booth planning efforts, marketing strategies, and sales initiatives, thus enabling exhibitors to enhance their ROIs and drive business growth.

Why Is A Lead Retrieval System Important For Events?

For a modern-day event, you need a modern-day tech solution that makes lead retrieval more streamlined and value-rich for your exhibitors.

Until a couple of years ago, event exhibitors had to rely on traditional lead retrieval methods such as physical survey forms, collecting business cards, etc. This led to a lot of frustration and lost opportunities. Cards got lost, illegible handwriting rendered survey answers useless, incomplete or fake information, all these annoyances made it clear that the events industry needed to overhaul its lead retrieval methods. It needed a faster, more agile, secure, and, most of all, more streamlined way to collect leads. And that is precisely what a lead retrieval system does.

Besides basic lead capture, advanced lead retrieval systems can offer a wealth of benefits for your event, including:

Effortless Data Capture

Lead retrieval systems capture lead data from QR codes and NFC tags, eliminating the need to fumble with business cards and ensuring all essential details, like names, emails, and company names, are captured accurately.

Real-Time Lead Qualification

Modern lead retrieval systems allow exhibitors to set qualification criteria based on interests, demographics, or booth engagement. It empowers them to prioritize, follow up with leads promptly, and capitalize on opportunities while they're hot.

Deeper Audience Insights

Lead retrieval systems can capture attendee preferences through surveys and polls conducted during the event. This data provides invaluable insights into audience demographics, interests, and content preferences. Exhibitors can use these event data analytics to refine their strategy, tailor future marketing messages, and personalize follow-up communications for maximum impact.

Enhanced Attendee Engagement

Lead retrieval systems can easily handle the problem of lost cards or less engaging events. With these modern event technology tools, your attendees can participate in polls and surveys through their mobile phones, which are directly linked to the lead capture system. It keeps them engaged during the event and provides valuable data for future planning.

Streamlined Workflow

Last but not least, a significant benefit of lead retrieval systems is automated and streamlined workflows. Modern lead retrieval systems can seamlessly integrate with Customer Relationship Management (CRM) platforms. It eliminates manual data entry, saves time, and ensures valuable leads are nurtured effectively through the sales cycle.

How To Harness the Power of Lead Retrieval for Your Event's Success?

Now that we know what event lead retrieval is and why you should invest in a cutting-edge lead retrieval system, let's look at how you can harness the benefits of lead retrieval for your event's success. 

Choose the Right Lead Retrieval Solution

Invest in a lead retrieval solution that aligns with your event objectives, budget, and technical requirements. Consider factors such as ease of use, integration capabilities, and data security when selecting a solution.

Lead Capture Form Customization is Vital

When it comes to lead capture forms, the one-size-fits-all approach doesn't work. Every business is different, and it has a different ideal customer profile and business goals. That is why you must pick a lead retrieval solution that allows them to tailor their lead capture form according to their business goals.  

Outreach Campaign Personalization

Once an exhibitor has captured the visitor's data, they should be able to use the system to send follow-ups and marketing material immediately using the lead retrieval solution. Delayed follow-ups can lead to lost opportunities. Furthermore, your lead retrieval system must allow your exhibitors to have the flexibility to send out relevant information to attendees who fall into specific buckets,  

thus making sure that each visitor gets a personalized outreach campaign. 

Lead Analytics and Reporting

Lead analytics and reporting are key parts of the lead retrieval process. Whichever lead retrieval system you choose, you must ensure that it provides easy access to real-time lead analytics to the exhibitors. 

In-depth segmentation and lead categorization also help exhibitors quickly glance at how many leads of a particular type they've captured so far during the event. Data and analytics allow exhibitors to check the pulse of their booth in real-time, assess the situation, and then make changes on the fly. 

Conclusion

Lead retrieval systems are powerful tools that can help your event exhibitors improve the quality of their leads and enhance their ROI. Thanks to lead capture form customization, they can categorize their visitors into various buckets according to their responses. It allows them to gauge the value of a particular lead for their business. A robust lead retrieval system that offers real-time lead analytics and reporting can help exhibitors study their booths and quickly change their strategy to correct them. 

Looking for a robust and user-friendly lead retrieval system for your next event? Then fielddrive Leads is just the right tool for you! Contact our experts to learn more about fielddrive Leads and how it can help you improve your exhibitors' ROI. 

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