Face recognition, AI matchmaking, mixed reality — these terms may seem “futuristic” or meaningless for event organizers, but they offer an incredible opportunity available for event professionals who are willing to embrace innovation. Artificial intelligence is already changing the events sector and it might play a significant role in growing your event. From customer support to event management and marketing, AI may change how attendees experience live events.
Here are three AI technology trends which might make your event experience stand out from the competition.
Face recognition for event check-in
Face recognition helps event organizers to simplify attendee check-in, but it also keeps the process very personal. Fielddrive collaborates with Zenus Biometrics to use face recognition technology on-site at events, allowing attendees to check-in using only their face. In just 9 seconds your attendee can be checked-in and have their badge printed, while you focus on more important things.
But how does it work? During the registration process, attendees are asked to upload a photo of themselves to complete their registration. No personal data is transferred to Zenus other than the picture. The registration platform anonymizes the filenames of the images and sends them to a cloud-based service. The de-identified images are processed and instantly discarded without ever being stored. The face measurements and metadata are discarded after the event. The process is secure and GDPR compliant. Attendees can always change their mind and opt-out.
As attendees arrive on site, a web-camera attached to the fielddrive check-in kiosk takes pictures and the face recognition software recognizes them. If a match is found, the system will return a message to welcome the attendee by name. While attendees confirmed that they were correctly recognized by a camera the badge is instantly printed by the kiosk.
If a match was not found, the attendees will be asked to either scan their barcode from confirmation email or enter their name. Attendees who did not opt-in to face recognition can be found in the system by typing in their name to the search engine in BadgeDrive, a software installed in the kiosk. They can also use their ticket/barcode.
Face recognition minimizes the user actions required as attendees do not have to search for an event confirmation, printed tickets, confirmation emails etc. Finding a ticket or email can be the biggest hold up at the registration desks, so removing this requirement boosts the check-in speed and keeps a good atmosphere from the very beginning of the event and makes it more innovative and professional.
If you want to know everything there is to know about face recognition read our case study: Face Recognition Check-In for Keller Williams.
AI Matchmaking for personalization and recommendations
According to Tim Groot, co-founder and CEO at Grip, a UK-based event networking platform powered by AI, one of the opportunities brought by AI to events is personalizing recommendations for event attendees, exhibitors, and products on a scale that was previously unheard of.
At a typical networking event, attendees may be matched manually with other attendees according to an interest form. Not only is the match not always a good fit, but the entire process is tedious and expensive for event planners to manage. An AI matchmaking engine can interpret data from social media profiles like LinkedIn and Facebook that attendees would have already populated and recommend people to meet, conference sessions to attend, or even products that would best suit their business interests. Attendees can schedule meetings before the event starts, or indicate they are not interested in the recommendations from the system, which helps improve the next set of recommendations.
Mixed reality to extend attendees experience
Mixed reality, called as well as a augmented reality, from the events perspective has initially been used as a tool to catch someone’s attention and get them engaged with a brand. For example, at the 2017 Consumer Electronics Show, the film Hidden Figures was promoted through augmented reality technology by having attendees use their smartphones to discover the hidden statues of the film’s main characters. Attendees had to scan QR codes hidden in different parts of a venue with their phones in order for the statue to appear. Experiences like these incentivize attendees to engage with their surroundings.
Mixed reality is now transitioning to a more pragmatic tool – attracting participants through a visually interesting experience, but then providing them with information in a more personalized and relevant way. Mixed reality is a great way to educate prospects on the full capabilities of exhibitors products or services. Volvo is already working on offering potential customers the ability to engage with their cars through Microsoft HoloLens headset.
Soon these technologies will change the way event sector, conferences and tradeshows are operated. New AI technologies like face recognition, mixed reality and AI matching and have great growth potential in other event aspects like security and access control and in this field fielddrive is working now. So far, the added value of AI is that it highly customizes customers engagement and streamlines attendees experience, for instance, they can check-in at the event without any confirmation letter or ticket with a barcode, they just can enter by showing their face to camera.
Share your thoughts! Will you incorporate any of these AI trends into your next event? Can you think of other ways to use these technologies? Let us know by leaving a comment below.