Tracking session attendance is an easy way to gather attendee feedback and translate this information to useful data. Feedback from attendees on the sessions offered can be incredibly valuable when it comes to planning a successful event and deciding how to make the attendee experience more meaningful.

Here are four reasons why you should start tracking session attendance at your next event:

Understand your attendee’s interests 

Tracking session attendance gives event organizers important insight on what topics their attendees find interesting and captivating. Session tracking data identifies how many people enter a session, leave a session, and how long they spent in the session. This data can be analyzed and used when selecting session topics and speakers for future events.

Award education or professional credits 

Checking the participation rate for each attendee of certificate sessions is no longer a challenge when using session tracking technology. Event organizers can accurately report this information with the data obtained from the session tracking technology.

Measure your investment and plan the event budget

Understanding which sessions your attendees are spending the most time in allows you to better measure the investment made on speakers and session material. Session tracking data can be used to evaluate which topics, speakers, and overall sessions are popular with attendees and if they are worth bringing back again in the future. If sessions are empty or attendees are consistently leaving early, remove these sessions from your agenda and use the funds in other areas to help improve your event.

Adjust sessions to improve future events

Session tracking data provides details about attendees that can help show organizers when planning an event. Information such as the number of unique attendees and average dwell times can measure the level of attendee interest for each session letting you plan more efficiently. For example, a session with higher attendance rates can be designated to a larger room to better accommodate the demand.

Session tracking data can help you create a well-planned agenda with engaging speakers and session topics that attendee’s will be excited to participate in.


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