Wearable beacons track the attendee journey throughout an entire event allowing show organizers to collect and analyze this data and learn about different aspects of the event. Read here about the main benefits of using beacon technology at your event.
How do beacons work?
Wearable beacons are small proximity beacons that can be attached to the attendees’ lanyard. These beacons send signals to “recivers” located throughout the event, these will triangulate the location of the beacon to track the attendee’s movements. They also can send data to mobile phones using a combination of RFID/NFC, Bluetooth or Wi-Fi-enabled frequencies. Different beacons use different mobile apps, but whenever someone with that app loaded on their phone passes by, they receive a customized message or media experience.
What specific data can organizers expect to receive from this technology?
Beacons can be used to create heat maps of your event and help measure traffic volumes. This information can be helpful to monitor registration lines and alleviate long wait times, help see what activities at your event are the most popular, and even identify sessions or activities that are not well attended and can be left out next year. Using filters in heat maps allows you to see behavior and activity based on attendee type.
While the show organizer gains a wealth of information from wearable beacon technology, they also can use this to help keep their attendees up-to-date. Beacons provide real-time information allowing you to send out the most current and relevant alerts or updates to your attendees as needed.
Make networking even easier at your event and display the attendee’s profile on the mobile app or provide the option for attendees to message one another to connect. Wearable beacons can be used to provide a mobile view of other attendees in the area or send an alert when a potential match is nearby by to help facilitate networking and create more meaningful connections for your attendees.
Include gamification to increase networking and engagement with beacon technology and award points for connections made with other attendees. This will help encourage your attendees to meet one another while making it fun and exciting.
Use wearable beacons as a sponsorship or marketing opportunity. Since alerts can be sent based on location when using wearable beacons, offer sponsors or exhibitors the chance to purchase an alert inviting attendees to visit their booth when they are close by. This helps to increase event revenue and drive traffic to the exhibit floor.
Sometimes your attendees need a little help navigating the event venue and the exhibit floor. Use wearable beacons to provide directions to attendees on your mobile app to help them get around without getting lost. With a larger event, use the information from wearable beacons to identify places that attendees have already visited to help them navigate the show floor.
Learn more about our Attendee Tracking services.